PEPSI HALFTIME
ULTRA PASS
Pepsi x Verizon
Despite the 2022 Super Bowl halftime show being the greatest celebration of West Coast hip hop in history, being held in a stadium just a stone’s throw away from where the sub-genre was born, there was no way for local fans to score a ticket without forking out insane sums of money. This was their moment as much as it was Dr Dre and Snoop Dogg’s. Their support helped turn Hip Hop into a global force, so we wanted to make sure they were front and center for this historic moment in Hip Hop history. So, we created Ultra Pass… an immersive 360 experience that used 8K cameras along with America’s most reliable 5G network to let half a million fans virtually gatecrash the stadium… past the VIPs in the stands… and onto the stage itself.
CAMPAIGN RECAP
AWARDS
CANNES LIONS – Bronze (Entertainment for Music)
WEBBY AWARDS – Winner (Metaverse Audience Interaction)
WEBBY AWARDS – Nominee (Media & Entertainment)
WEBBY AWARDS – Nominee (Metaverse Real-Time Experience)
WEBBY AWARDS – Nominee (Best Use of Augmented Reality)
CLIO – Gold (Sport: Experiential–Digital)
CLIO – Gold (Entertainment: Television/Series–Apps)
CLIO – Silver (Entertainment: Live Entertainment–Fan Driven)
CLIO – Silver (Entertainment: Television/Series–Experiential/Events)
CLIO – Bronze (Entertainment: Live Entertainment–Experiential/Events)
CLIO – Bronze (Entertainment: Television/Series–Virtual / Ar)
CLIO – Bronze (Entertainment: Television/Series–Fan Driven)
CLIO – Bronze (Entertainment: Television/Series–Partnerships)
CLIO – Nominee (Entertainment: Live Entertainment–Innovation)
CLIO – Nominee (Entertainment: Live Entertainment–Partnerships)
CLIO – Nominee (Sport: Fan Engagement–Digita)
CLIO – Nominee (Sport: Partnerships & Sponsorships)
THE ONE SHOW – Merit (Branded Entertainment)
THE ONE SHOW – Finalist (Branded Entertainment)
THE ONE SHOW – Finalist (Experiential & Immersive)
THE ONE SHOW – Finalist (Interactive Video)
ADC / THE ONE CLUB – Merit (Branded Content)
ADC / THE ONE CLUB – Merit (Experiential Design)
ADC / THE ONE CLUB – Merit (Interactive Video)