MADE BY YOU
CONVERSE
Real Chuck Taylor fans don’t like to keep them clean. They’re less of a sneaker, and more of a blank canvas… to be adorned with paint, ink, mud, beer and other scars of life. You can tell a lot about someone's personality by the state of their Chucks. So to create a global multimedia campaign for the Chuck Taylor, we didn’t celebrate the shoe, we celebrated the creative spirits that inhabit them. We collecting and shoot over 400 used pairs from around the world. We even managed to score a pair of used Chucks from Patti Smith and Andy Warhol. Utilizing iconic OOH we turned the world into an art exhibition that paid homage to the lives lived within Chucks, and in turn celebrated an iconic sneaker that is unlike any other on the planet.
Campaign video
We collected 400+ pairs from all over the world and shot them like works of art
We then turned these photos into a global art exhibition spanning 41 cities around the world
New York
London
Berlin
New York
Shanghai
Awards
CANNES LIONS – Finalist (Outdoor: Integrated)
CANNES LIONS – Finalist (Press: Product & Services)
CANNES LIONS – Finalist (Press: Product & Services)
D&AD – Wood Pencil (Outdoor)
ONE SHOW – Merit (Print & Outdoor)
ONE SHOW – Merit (Cross Platform)
PRESS
“Why Converse Turned Patti Smith’s Chuck Taylors Into A Piece Of Art”
“Converse Launches the "Made By You" Campaign featuring Warhol, Futura, Ron English and More”
“Converse Launches 'Made By You' Campaign with an Installation in London”
“Converse Set to Kickoff Massive "Made By You" Marketing Campaign in NYC”
“Converse Launches ‘Made By You’ Campaign”
“With 'Made By You,' Converse Lets Wearers' Portraits Sell Chucks”
“Converse launches 'Made For You' Campaign Starring Patti Smith's Chuck Taylors”
“Get Creative With Converse ‘Made By You’”
“Converse’s Street-Style Campaign Shows How People Rock Their Chucks Around the World”
“‘Made By You’: Converse celebrates 100 years of Chucks”