We launched our new “Be a King” global brand positioning to the African market with a TV spot celebrating the local sartorial “Dandies” of Johannesburg. These guys typify what we mean when we say ”Be a King”. The filmic technique puts the beer squarely in the context of vibrant urban centers, and defines Budweiser as the drink of choice for those looking to get the absolute most out of every experience their cities offer them.

Launch TVC

OOH

social film

Social POSTS

PRODUCT PHOTOGRAPHY

ROLE: SENIOR COPYWRITER

AGENCY: ANOMALY NY

DIRECTOR: DAVE MEYERS (RADICAL MEDIA)

PHOTOGRAPHY: PIP COWLEY