Having recently released their +gear accessories store, Verizon wanted to do something to attract more gamers to the site.
So they partnered with Dr. Lupo (one of the biggest gaming influencers on the internet) to create a curated collection of gaming accessories and asked us to do something to encourage his followers to check it out.
So we came up with a one-of-a-kind sponsored Twitch stream.
The idea was simple. We gave him a list of challenges that he had to complete while playing Apex Legends. Every challenge he ticked off the list unlocked discounts and prizes for his viewers, driving them to the +gear store to redeem.
The ChallEnges
TWITCH HIGHLIGHTS
The stream was a huge hit with his followers, driving his chat to the +gear store, and smashing Verizon’s +gear sales targets by 63%.
