SUPER BOWL 50
BUDWEISER
After three years of a puppy commercials, Budweiser wanted to return to talking about its values for the Super Bowl. Under pressure from a fragmenting beer market, they needed something that would court younger drinkers and help them stand up to the snobbery of the craft beer market. We needed to show that being a big brand is a good thing, and that you can only become one by sticking to your guns. In 60 seconds, we had to convince 114.4 million Americans that being big isn’t bad… it’s bad-ass.
NOT BACKING DOWN
PRESS
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