BE A KING
BUDWEISER GLOBAL
Budweiser needed a new brand positioning that reflected the fact that it’s a much more premium, aspirational beer globally than it is in the US. They wanted to define the city as Bud’s playground and inspire their audience while staying true to the brand DNA as the “King of Beers”. To do this, we reinterpreted the famous Budweiser tagline into an aspirational call to action: “Be a King”.
BRAND FILM
LAUNCH TVC & OOH
We launched the new positioning with a TVC celebrating people owning their cities by seizing the moment.
PRODUCT-CENTRIC FILM & OOH
We extended the new brand positioning into product-centric films that helped to bridge the gap between the historic brand equity of “King of Beers” and our new global CTA of “Be a King”.
