GIGSHAWS — B E N / Y A B S L E Y

Converse likes to avoid traditional advertising wherever possible, preferring to create experiences that speak to their audience in a more personal way. To capitalize on their long affiliation with music and coincide with their support of the High on Fire tour, we targeted music fans in Boston, LA, and New York. We built customized heavy-metal-speaker-stacks-of-doom and took them to the streets to see who would spontaneously jump onboard to head to an undisclosed location. Those that ignored their parents' advice about getting into strange vehicles were transported at full volume to a secret concert… where they received celebrity treatment and permanent hearing loss.