LEGO MOMENTS
LEGO
During the Coronavirus lockdown, LEGO saw an increase in adults returning to the brand as a way of dealing with their anxiety. They originally came to us for a series of podcast ads, but we sold them on the idea of a smart speaker app that makes the act of building with LEGO even more immersive and meditative.
LEGO Moments is a series of four soundscapes, triggered by your smart speaker, that recreates the audio environments of different LEGO packs so you can really lose yourself as you build.
You can try the soundscapes yourself by saying “Open Lego Moments” to your Google Assistant or Alexa smart speaker. Or just listen to them below.
THE TAJ MAHAL
It’s 1632 and we’re witnessing the construction of one of the most important pieces of architecture in the world. We’re sitting under a tree, on the banks of the Yamuna river, shaded from the intense midday heat. We can hear a symphony of chisels tapping away at the ivory-white marble as the impressive mausoleum starts to take shape. We hear the foreman yelling commands in Hindi, giant slabs of marble dragged past by lumbering beasts and the wafting sounds of boats across the river.
THE MILLENNIUM FALCON
This soundscape takes you to the cockpit of the Millennium Falcon as it cruises the galaxy in hyperspace. We hear the hum of the engines setting a steady course and hear the clang and knock of engines basically held together with duct tape. The gentle bleating of Chewy and the quizzical beeping from R2-D2 are punctured by a surprise Tie Fighter ambush and a crash landing on an uncharted swamp planet.
THE EMPIRE STATE BUILDING
We’re back in 1930, New York City… the corner of 5th Avenue and 34th Street witnessing the buzz of the tallest buildings in the world being constructed. We climb forty stories in the air, out over steel girders as the wind whistles and the giant behemoth takes shape around us. The banter of workmen wafts past as we ascend into the clouds… the din of traffic receding into the distance somewhere far below.
THE DREAM GARAGE
We’re sitting in a dream garage, filled with some of the most iconic cars of all time as a mechanic gives them a tune up. We hear socket wrenches whir and hydraulic lifts hiss…and every now and then we hear the cars roaring to life as they get their iconic engines turned over.
