Converse wanted a launch film for the Chuck II that put its new Nike Lunarlon insole and thicker padded canvas into context. The new sole made them seriously comfy. Unfortunately, there’s nothing cool about comfort. So we focused on what comfort means to the core creatives that wear Chucks. Being able to spend more time on your feet means you can keep doing all the stuff that you love doing… longer… harder… and fiercer. The Chuck Taylor All Star II is ready for more.

Launch film

ROLE: SENIOR COPYWRITER

AGENCY: ANOMALY NY

DIRECTOR: VANIA HEYMANN (PRETTY BIRD)